
Hard Rock International honors legendary guitarist Jimi Hendrix with the launch of the brand’s Jimi Hendrix Signature Series: Edition 29 T-shirt and pin, the former featuring a visual representation of the music legend’s most recognizable songs on a guitar image designed collaboratively in 1970 by artist Alan Aldridge, creator of Hard Rock Cafe’s iconic logo, and Hendrix. The limited-edition merchandise is available in stores and online, with15% of the retail price benefiting The Fender Music Foundation and Seattle’s Jimi Hendrix Park Foundation.

“We are delighted that Jimi is playing such an important role in supporting multiple worthy causes,” said Janie Hendrix, sister of Jimi Hendrix. “It would warm his heart to know that his legacy is being honored this way, continuing to have an impact on the entire universe. At Authentic Hendrix, we’re working to fulfill his vision. Joining our long-term partners the Hard Rock International and The Fender Foundation allows us to continue to shape and inspire our communities through music.”
Hard Rock’s Jimi Hendrix Signature Series: Edition 29T-shirt is inspired by a one-of-a-kind guitar conceived by Hendrix and commissioned to commemorate the Hard Rock’s 40th Anniversary in 2011. The project was a collaborative effort between Hard Rock, Alan Aldridge and Fender® Musical Instruments, with the support of Janie Hendrix. The one-of-a-kind guitar was unveiled at Hard Rock Calling in 2011 in London, and has become part of Hard Rock’s world-famous music collection.
Hard Rock’s Jimi Hendrix Signature Series: Edition 29 T-shirt and limited-edition pin will be available online and at Rock Shops at Hard Rock Cafes, Hotels and Casinos worldwide.
“Jimi Hendrix is one of the most influential guitarists of all time and has an impact on music and culture today,” said Annie Balliro, Senior Director of Brand Philanthropy, Hard Rock International. “Hard Rock’s Jimi Hendrix Signature Series 29 continues Hard Rock’s long-standing commitment to philanthropy and exemplifies the brand’s ‘Love All – Serve All’ motto by supporting the great work done internationally by The Fender Music Foundation and locally in Jimi’s hometown through The Jimi Hendrix Park Foundation.”